105 Psychological Patterns To Help You Build Stuff That People Love
I am a Filmmaker turned Growth Marketer & Behavioral Designer.
I started CoPatterns as a side-project in January 2019. It has been evolving ever since with more and more people using the pattern library. I knew a huge impact could be created by using insights from Behavioral Science. Mostly to create powerful products, campaigns, courses, content, ads or anything that humans interact with.
The problem was, most of these insights were hidden away in boring research papers or Wikipedia pages and were written in an academic language making it difficult to process and use in my day to day work as a maker of things. My objective was to make this knowledge accessible for myself and for others.
This library continuously keeps evolving. If you want to stay in the loop, I keep updating new insights that I discover through my "Daily Nuggets" Newsletter in a quick 200-300 words to other behavioral enthusiasts.
A PDF File with 105 Cards, each with the Name of Pattern, It's Meaning, When To Use It & How To Use It. Also the source of the pattern and who discovered it.